Evaluation of the Affecting Factors On Tourism Industry Competitiveness in the Process of ‎Regional Development(Case Study: MarandCounty)‎

Competitiveness is the adoption of policies to strengthen regional development by assuming some kind of competition between regions, on the attraction of material and human capital, effective in striving in order to achieve excellence and progress in tourism. The current research is applied in terms of purpose and in terms of descriptive-analytical and causal-comparative method. The results of the t-test show that the highest average of each of the dimensions affecting the competitiveness of tourism in Marand, respectively, includes physical and infrastructure (3.48), economic (3.47), socio-cultural (3.39), ecological and natural (3.25), and commercial and political (3.00). ) is Among the factors, the quality of tourism business systems has the highest value in the economic dimension. Correlation between the dimensions with the amount of tourism effects, economic, commercial and political dimensions show the highest correlation with the factor of competitive tourism. Examining the effects of competitive tourism on development dimensions in the multiple linear regression test shows that there is a strong relationship between the effects of competitive tourism and existing effective indicators (R=0.99). In total, the 5 structures were able to predict 0.71% of the variance change in competitive tourism (F(9,74)=41.22 p<0.05). Except for the physical and infrastructure dimension (1.125) which had a significant positive relationship with competitive tourism, four economic indicators (-0.041), socio-cultural (-0.054), commercial and political (-0.060) and ecological and natural (-0.025) did not have this situation. Based on 3192 values calculated in the primary matrix of cross effects, intelligent advantage as The most effective and efficient tourism sector were identified as the most effective drivers.